All advertising and information magazine «Autoshop» - N12/2004 (December)
Since the ships - ON WHEELS
in late October at the Moscow exhibition complex «Crocus Expo» in Russia was a unique event. Under the auspices of the International Exhibition Agency
IFA were simultaneously conducted two seemed to be no interface between an exhibition:
- 1-st Moscow International Exhibition «Salon cars - 4 WD Salon» and
- 1-st Moscow International Exhibition «Salon yachts and boats - Marine Salon»
seeming lack of relationship between subjects such activities reinforces the fact that right at the entrance to the pavilion, where the yachts were on display, visitors solemnly met elegant sedan class - Volkswagen Phaeton, which serves as the official car Marine Salon.
however, that no nonsense is not very effectively explained at the opening of the exhibition director of «Volkswagen Group Rus» Dr. Ronnie Muller. He strongly believed to be difficult to argue that, «... who has an interest in yachts always make the highest demands for comfort, with delicate tastes and likes to get out of life all the best. And we would like to invite people from the car, which will always be able to give them what they value ... »
But let us return to our sails and wheels.
first on the sails.
At one site were collected exhibits about thirty domestic and foreign firms. Exhibited small river boats and ocean giants, who looked very impressive and almost chock ceiling. To the visitors were able to fully assess this magnificence, the exhibits were built high dais and stairs leading to the court, which arranged the whole trip.
better to consider the deck of the biggest yacht could, climbing on the second floor of the exhibition center. It is clear that in order to become sailors, a boat does not suffice. There is a need for more variety of accessories, equipment, navigational equipment and literature, which were presented in their entirety. At any part of the display of boats and yachts could not only see but also to place your order for a copy liked.
«Salon yachts and boats - Marine Salon» was the first time, but immediately won great popularity. The point is that except for him in Moscow organized by only one such exhibition, and passes it in spring when the season has already begun.
Equitability same Russian sayings - «Prepare sleighs in summer» no one had ever challenged. And so holding such an event is fully justified by the fall.
In contrast to the yachts and boats that are in our harsh Russian conditions still apply to the category of seasonal pleasures, Full power cars can choose the word motto of his once-popular song: «In nature there is no bad weather ...»
Therefore, venue for the exhibition
"Salon cars - 4WD Salon" is not selected randomly. In contrast to the image of activities undertaken at the Expocentre, salon in «Crocus-Expo» is aimed primarily at potential consumers.
Nabivshih oskominu tablets «hands do not touch!» РПНЙОЕ here and not there, but most of the exhibits, not only could touch, but also tested on the fly: just next to the pavilion with the SUV mesili the mud at the site, much more like tankodrom, and for «aristocrats», not wishing to wet tires, was prepared asphalt trail.
Calculation of the organizers was true: the participants of the exhibition was able to sell virtually all machines. Yes, and for several weeks after the car, offering its clients a Full power cars, could not complain about the lack of customers.
However, despite this, the move to collect a representative from the company did not - many feared the automakers to invest in «unaudited» event. And just note - severely miscalculated.
Nearly half of exhibition space occupied by the exposition Volvo, Mitsubishi, Volkswagen and Subaru, with the remaining seats were distributed among the dealers and companies chose their specialization tuning cars.
hand, after one year the organizers promise a more substantial participation: the commercial success of the exhibition prompted some «wag» is already included in budget expenses for participation in the next cabin.
the success of many to support the press, not to lose sight of this extraordinary event. Do not count us snob, but media representatives covering the salons, were divided into two categories: those who have a real support to the organizers of the exposition, and the merely curious. Among the first was the magazine «Autoshop». Naturally, we all did one thing, but to get thanks to the sponsors for information support, agree, too nice.
